Our ongoing work with the Clarks trade team continually seeks to reinforce their heritage and style credentials across the Kids, Mens, Womens and Originals categories.
Each season we’re responsible for global trade output, from ensuring regional teams have the materials to sell style with confidence, to revolutionising the way new products are launched at the bi-annual sales launch.
We’re now in our 5th year with the go-to-market team, where our input covers art direction, creative direction, brand development, and graphic design of POS, exhibitions and lookbook materials.
7 seasons, 30 photoshoots, 14 look books and 12 conferences; Clarks’ sales teams continue to rate the sell in materials we have delivered as a 4* or 5* in their bi-annual surveys.
To educate and enthuse ABB employees about evolving workplace practices and a new global communications system.
To develop an inclusive visual aesthetic which was on-brand, accommodating multiple languages while working beautifully across web, print and moving image.
Giving life to a range of characters enabled us to successfully tell stories that supported an increase in international collaboration and remote working at ABB. Our library of illustrations and assets has since been universally adopted across their communications portal.
Bring two clients together to launch an exciting new brand, opening up fresh commercial opportunities for all involved. An innovative shared vision forging incisive new directions in printmaking, tailoring and design.
The Shirt. We paired the exquisite Saville Row tailoring of Timothy Everest and the iconic printmaking of Eley Kishimoto in a striking range of shirts, art-directed by NFG. After launching at Best Of Britannia, the project achieved international acclaim, winning several awards.
Improve the sales process for Clarks’ teams, with a radical overhaul of their primary sales toolkit.
The needs of Clarks’ sales teams vary on a global and regional level, while sales materials are costly to print and distribute, and can quickly become outdated. Clarks looked to us to revolutionise their B2B sales app and streamline the distribution of global marketing materials.
We implemented a best in class digital sales platform, giving teams access to centralised data from an intuitive iPad app.
Alongside searchable, region-specific ranges and order creation, users can access the latest sales and marketing messages, while strong sales storytelling is aided by video, motion graphics and 360º product galleries.
Levi’s Strauss & Co. wanted to foster a deeper, richer understanding of their Vintage offering, to enthuse sales teams into brand advocation throughout European and Asian territories.
Our premium book builds brand provenance with a combination of curated archive references, factory material samples and manufacturer stories. Inspirational creative enables proud and confident selling from sales teams, and the piece also serves as a covetable consumer-facing brand book.
Alamy came to us with a nearly non-existent brand identity, despite a solid reputation for their quality and breadth of content.
They needed to develop a more persuasive presence in creative circles, garner loyal relationships with large publishing houses and widen their universal appeal.
An elegant rebrand puts images and search quality at the heart of the conversation, coupled with a complete digital overhaul to ensure user experience was as incomparable in quality as their product.
Subsequent service awareness campaigns and lead generation marketing assets paved the way for us to solidify their market position confidently alongside the other stock-image major players.