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After 13 amazing years, we’re sad to announce it's time to bring New Future Graphic to a close

With so many fantastic clients, an exceptional family of staff, and a host of never-dull moments, it's been a wonderful journey. However, there are new avenues that must be explored, and as directors we have decided to go our separate ways. A heartfelt thank you to everyone who has contributed to the whole heady experience - in whatever capacity, we're honoured to have worked with you all.
Gareth, Marcus & Ned

The team can be reached at the details below:

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NFG enable global brands to deliver outstanding commercial impact at trade, retail and B2B level

NFG enable global brands to deliver outstanding commercial impact at trade, retail and B2B level

NFG are a Strategic Brand Development and Communications agency

NFG enable global brands to deliver outstanding commercial impact at trade, retail and B2B level

NFG enable global brands to deliver outstanding commercial impact at trade, retail and B2B level

NFG are a Strategic Brand Development and Communications agency

NFG enable global brands to deliver outstanding commercial impact at trade, retail and B2B level

NFG enable global brands to deliver outstanding commercial impact at trade, retail and B2B level

NFG are a Strategic Brand Development and Communications agency

NFG enable global brands to deliver outstanding commercial impact at trade, retail and B2B level

NFG enable global brands to deliver outstanding commercial impact at trade, retail and B2B level

NFG are a Strategic Brand Development and Communications agency

Challenging global perceptions for an iconic British footwear brand

Challenging global perceptions for an iconic British footwear brand

Clarks

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Challenge

Our ongoing work with the Clarks trade team continually seeks to reinforce their heritage and style credentials across the Kids, Mens, Womens and Originals categories.

Each season we’re responsible for global trade output, from ensuring regional teams have the materials to sell style with confidence, to revolutionising the way new products are launched at the bi-annual sales launch.

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Outcome

We’re now in our 5th year with the go-to-market team, where our input covers art direction, creative direction, brand development, and graphic design of POS, exhibitions and lookbook materials.

7 seasons, 30 photoshoots, 14 look books and 12 conferences; Clarks’ sales teams continue to rate the sell in materials we have delivered as a 4* or 5* in their bi-annual surveys.

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We really value NFG’s past and on-going work with the Clarks brand. The creativity they bring to everything we ask of them alongside their understanding of the logistics has made working with them a pleasure. The results they’ve produced under some challenging deadlines have been remarkable. Many thanks!
Rebecca Bolt, Group Head of Trade Marketing, Clarks

A new visual language to engage pan-continental teams

A new visual language to engage pan-continental teams

ABB

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Challenge

To educate and enthuse ABB employees about evolving workplace practices and a new global communications system.

To develop an inclusive visual aesthetic which was on-brand, accommodating multiple languages while working beautifully across web, print and moving image.

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Outcome

Giving life to a range of characters enabled us to successfully tell stories that supported an increase in international collaboration and remote working at ABB. Our library of illustrations and assets has since been universally adopted across their communications portal.

Breaking into new markets with a comprehensive brand development project

Breaking into new markets with a comprehensive brand development project

TEK

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Challenge

Bring two clients together to launch an exciting new brand, opening up fresh commercial opportunities for all involved. An innovative shared vision forging incisive new directions in printmaking, tailoring and design. 

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Outcome

The Shirt. We paired the exquisite Saville Row tailoring of Timothy Everest and the iconic printmaking of Eley Kishimoto in a striking range of shirts, art-directed by NFG. After launching at Best Of Britannia, the project achieved international acclaim, winning several awards.

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NFG came to us with an exciting vision, they saw the potential of bringing two great fashion names together and delivered an award winning brand for TEK.
Timothy Everest MBE, Founder & Tailor at Timothy Everest

Bespoke digital platform to revolutionise the selling process

Bespoke digital platform to revolutionise the selling process

Clarks

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Challenge

Improve the sales process for Clarks’ teams, with a radical overhaul of their primary sales toolkit.

The needs of Clarks’ sales teams vary on a global and regional level, while sales materials are costly to print and distribute, and can quickly become outdated. Clarks looked to us to revolutionise their B2B sales app and streamline the distribution of global marketing materials.

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Outcome

We implemented a best in class digital sales platform, giving teams access to centralised data from an intuitive iPad app.

Alongside searchable, region-specific ranges and order creation, users can access the latest sales and marketing messages, while strong sales storytelling is aided by video, motion graphics and 360º product galleries.

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NFG have been a pleasure to work with on the Clarks Sales Tools platform. They worked efficiently to deliver a best in class solution on time, in full. There is clear communication between both companies and a real desire to understand needs of the end user which informed the product at every stage of development.
Matt Mobbs, Group Sales Tools and Catalogues Marketing Manager, Clarks

Broadening the narrative to inspire brand advocacy

Broadening the narrative to inspire brand advocacy

Levi's

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Challenge

Levi’s Strauss & Co. wanted to foster a deeper, richer understanding of their Vintage offering, to enthuse sales teams into brand advocation throughout European and Asian territories.

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Outcome

Our premium book builds brand provenance with a combination of curated archive references, factory material samples and manufacturer stories. Inspirational creative enables proud and confident selling from sales teams, and the piece also serves as a covetable consumer-facing brand book.

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NFG provides intelligent and creative concepts, their understanding of trade marketing ensures our output always delivers. They're a pleasure to work with.
Miles Johnson, Design Director, Levi Strauss & Co.

Championing Alamy as the world’s biggest and best stock library

Championing Alamy as the world’s biggest and best stock library

Alamy

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Challenge

Alamy came to us with a nearly non-existent brand identity, despite a solid reputation for their quality and breadth of content.

They needed to develop a more persuasive presence in creative circles, garner loyal relationships with large publishing houses and widen their universal appeal.

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Outcome

An elegant rebrand puts images and search quality at the heart of the conversation, coupled with a complete digital overhaul to ensure user experience was as incomparable in quality as their product.

Subsequent service awareness campaigns and lead generation marketing assets paved the way for us to solidify their market position confidently alongside the other stock-image major players.

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NFG always provide great clarity of thought and insight - they absolutely understand our challenges and deliver brilliant design strategy and solutions to fit.
Helen Hicks, Head of Customer Service & Marketing, Alamy.com

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Our Clients

NFG are brilliant. Their work is beautiful, their ideas great and their people smart. They are also funny, interesting and nice to have a drink with. I highly recommend spending time with them.
Ben Williams, Senior Creative, Innocent Drinks

Our Clients

NFG deliver clever and creative concepts, precise execution and all with a cup of tea and a smile. It is always a pleasure to work with them.
Miles Johnson, Design Director, Levi Strauss

Our Clients

NFG always provide great clarity of thought and insight - they absolutely understand our challenges and deliver brilliant design strategy and solutions to fit.
Helen Hicks, Head of Customer Service & Marketing, Alamy.com

Our Clients

NFG have been a pleasure to work with on the Clarks Sales Tools platform. They worked efficiently to deliver a best in class solution on time, in full. There is clear communication between both companies and a real desire to understand needs of the end user which informed the product at every stage of development.
Matt Mobbs, Group Sales Tools and Catalogues Marketing Manager, Clarks

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